McDonald’s
is changing its legendary Dollar Menu to try and rise out of its sales slump.
McDonald’s
(MCD, Fortune 500) gave a new name to the menu Dollar Menu & More. Some of
the items will still cost a dollar, but other items will cost more.
October
24, Wednesday, it sent this tweet
from its official account: “Dollar Menu fans, don’t worry…our new Dollar Menu
& More will offer many options that are still $1 and some new choices too!”
According
to a McDonald’s spokeswoman, who said it will include some new items, which she
declined to identify, the new menu will officially roll out on Nov. 4
McDonald’s
could use a revenue enhance. Sometime this October, the fast food giant reported
disappointing same-store sales, up less than 1% worldwide for the quarter as
compared to the previous year.
The
company fared for the most part badly outside of the U.S., with same-store
sales falling 1.4% in the Middle East, Africa and the Asia/Pacific region.
Operating income fell 12% in China, Japan and Australia because of an “ongoing
challenging environment.”
In
test markets like New York City, a similar menu called the Extra Value Menu
& More is already available. A worker at a Manhattan restaurant featuring
an Extra Value Menu & More said it’s been on offer since at least February,
when he started working there.
At
that restaurant, the following items are still available for $1: two slices of
apple pie, two bags of apple slices, and a “cone” (presumably with ice cream in
it, but the menu didn’t specify.)
Most
of the other items cost a dollar and change, with the list as follows, the
McDouble and McChicken, which each go for $1.69, and the four-piece McNugget,
which costs $1.59.
The
prices climb higher from there; the double cheeseburger costs $2.19 and the
McFlurry is priced at $2.89. The most expensive item on the Extra Value Menu
& More was the 20-piece McNugget for $4.99.
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